Vision
Behavioural Management (“Verhaltensorientiertes Management”):
Our research and teaching focus on behaviour of people and markets (“Menschen und Märkte”).
Companies are successful if and only if they understand people in their roles as consumers, customers, employees, and decision makers.
Companies and their managers must be capable of understanding markets from economic, societal, and psychological perspectives. In order to understand behaviour in all its facets, professional managers need to be able to apply basic theories to their observations of market development and master the methods used for influencing behaviour.
This leads to fascinating questions:
- Why do consumers, employees, and managers behave like they do?
- How do internationalization and europeanization influence that behaviour?
- How can we decipher expectations of customers and other stakeholders and how can we meet them?
- How can we bring attitudes and skills of employees together with those of the managers?
- How can modern information systems and social media contribute to understanding the people we interact with?
At the European Institute for Advanced Behavioural Management we deal with all the above and many more captivating questions.
